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3 Tips For Making Facebook Timeline Do Wonders For Your Brand
0Following the announcement from Facebook that its new Timeline feature is finally ready for launch, there comes the news that it is set to go live for all commercial, brand and business profiles on the social networking site. On March 31st all brand pages on Facebook will be updated to the Timeline Profile, replacing the previous fan pages. This brings a range of important changes which will affect every aspect of your profile, from adverts to the way that you interact with your customers and target audience. Here are three ways to make your Facebook timeline work for your social media strategy. 
1. Be bold with the content above the fold
The new Timeline format entirely reworks the visual appearance of your brand’s Facebook page. While the changes may seem dramatic and challenging, this offers you considerable opportunities for your brand that were not available previously. Perhaps the most important step you can take to keep your brand fresh, eye-catching and exciting is to focus your attention on the content that appears above the page fold (all the content that appears on the screen before the user scrolls down). This is the first glimpse that the user gets of your brand page, and it includes your cover photo, your brand’s category or general information, a section for photos, a section for maps, and 2 or 3 of the custom apps associated with your brand. As the first feature visible to visitors, this content needs to be as visually interesting as possible, with a high level of engagement and interactivity
2. An eye-catching cover photo
The new Facebook Timeline is a highly visual interface, and the new cover photo at the top of every brand page dominates what the user sees, providing a huge opportunity to focus and refine your brand message. According to the Facebook Terms of Service, the 850×315 pixel banner cannot contain pricing or purchasing information, contact information, any form of call to action, or refer to features like as “Like” or “Share” – which means that you need to get creative and come up with an image which simply and effectively encapsulates your brand.
3. Tell a compelling story
The purpose of the Timeline is, of course, to show a progression in time, structured around posts, photos, links, messages, events, locations, music and any other online media or content. You can therefore use this layout to show your target audience an in-depth and compelling story of your brand and its history, and highlight significant events or content that will help your customers to connect with the brand on a more personal level, and engage with your page. The best and most important content should be highlighted – one way to do this is to ‘pin’ a post that you want to keep at the top of the Timeline, where it will remain for one week. This provides a showcase for your best content, or for particular promotions, discounts or features that will generate buzz amongst your visitors over a period of time. You can also use milestones on the Timeline page to mark important events for your brand’s narrative, and use visual media such as photos to document them in a compelling way. This can be a great way to open up conversations with visitors to your page. Starring important events means that a particular post will expand to fill the width of your entire Timeline, making it more visible to visitors and drawing their attention to the content. Using stars and milestones are a good way to build up a brand ‘personality’ and history that will engage your audience more fully.
Sam is a blogger who likes to write about the latest marketing tips and trends. He blogs about conversion optimization techniques with topics like ‘how to identify average site conversion rate in your industry’ and SEO posts like ‘how to get the most out of your keyword research’.
Web Traffic Genius by Anthony and Tim Buchalka – Helping You Generate Tons of Targeted Site Traffic
0A good Look at Anthony and Tim Buchalka’s Webtraffic Genius?
What exactly is this so called Web Traffic Genius that is said to come straight from the desk of Anthony and Tim Buchalka? – Some of the most respected and reputable names in the internet marketing industry. If you’ve been keeping tabs on the latest and most effective solutions for improved targeted site traffic, then you’ve most likely heard of this particular RSS program that is said to be highly effective at helping people create the tons of traffic they need.
As you may already know, traffic is the lifeline of any online business. If you are even planning to succeed in your online ventures, establishing an effective and reliable means for generating targeted site traffic comes as an utmost necessity. Unfortunately, this particular task does not come easy and is probably accounts for most of the failures among frustrated web marketers and online business owners. Web Traffic Genius by Anthony and Tim Buchalka is an RSS program designed to address this particular problem. The question remains though, does it really work?
The straight answer is certainly a resounding yes and the various positive web traffic genius reviews which you’ll find on the Internet is certainly a strong testament to that. The web traffic genius script has repeatedly been described as crucial or instrumental to the hundreds of internet marketers and online business owners who are now seeing a high level of success in whatever online business they are running online. At this point, you may still be wondering though about how the Web Genius Traffic Software can actually benefit you.
Anthony and Tim Buchalka’s Web Traffic Genius RSS software and how it benefits your traffic creation effort
The RSS Software known as the Web Genius Traffic plug-in or Web Traffic Genius script essentially aims to effectively leverage your efforts at targeted traffic creation through the power of RSS. As you may already know, RSS is an acronym for “Really Simple Syndication” and it is actually an effective SEO tool but one that a lot of people in the SEO industry seem to take for granted. You are probably accustomed to its use as an effective approach for coming up with content for your site and keeping tabs on the latest events. However, its potentials certainly extend well beyond all that and can actually prove invaluable to one’s efforts at ranking high in the eyes of major search engines such as Google and Yahoo.
A lot of people in the SEO industry though, are sadly unaware of these potentials and are blind to such RSS methodologies which can easily overwhelm a lot of internet marketers. It certainly doesn’t have to be that way though and Web Traffic Genius by Anthony and Tim Buchalka is aimed at changing all that by presenting an automatic and powerful approach at leveraging your traffic generation efforts by unleashing the power of RSS. Take the time to check out web traffic genius reviews online and you’ll certainly catch a glimpse of its capabilities as some of the most powerful SEO tools the industry has to offer as seen in the eyes of hundreds of satisfied users. A lot of people in the SEO industry haven’t got a clue about the proper and effective implementation of RSS for this purpose and presents people with a significant edge in their SEO efforts which can certainly prove invaluable for dominating whatever competition you may have for your given niche market. If you are always on the lookout for anything that may provide you with a strategic advantage in this line of business, the web genius traffic software can certainly offer you just that!
You’ll find that the web genius traffic software is actually being offered in 2 versions. One is an independent version which you can use for any website and the other one is the web genius traffic plug-in specially designed for WordPress. Users of the web genius traffic software can expect to establish a reliable and effective system for generating effective links and improving site page rank through a fully automated process of generating targeted site traffic which can certainly help make any online business a lot more successful and profitable. Granted though, some users do find that this RSS software from Anthony and Tim Buchalka does take quite some time and effort to get up and running but the pay offs can certainly be extraordinary once everything is said and done!
Make the Most Out of Your Link Creation Campaign with Backlink Energizer by Steve Aylor
0A close look at Backlink Energizer by renowned SEO expert Steve Aylor
If you’ve been keeping track with the latest and most effective tools that you can use to leverage your link building efforts then you’ve probably heard about Steve Aylor’s latest offering in the SEO industry known as the Backlink Energizer. As you may already know, Steve Aylor is one of the most reputable names in the SEO industry. The question remains though, what exactly is this so called back link energizer? Let’s go ahead and take a closer look at what it can actually do to benefit your link building efforts.
The effective creation of quality back links can be described as the life blood of any online business and is at utmost necessity when it comes to aiming for success regardless of what kind of business you are running online. Needless to say, backlinks can mean the difference between failure and success in this line of business; people in the SEO business are expected to be well acquainted with such facts. Unfortunately, a lot of people tend to go about their link building efforts without knowing that most of the links they are creating aren’t actually being included in the indexing process in Google and other search engines. People can blindly spend money and effort on generating as much backlinks as they want without ever seeing the results they truly need. As you may already know, links that aren’t actually being indexed by search engines are practically useless and a complete waste of time and effort on your part. How would you feel if most of the backlinks you’ve consistently been creating are actually not helping? Back link energizer is aimed at eliminating the guesswork about whether or not your links are actually paying off and now stands as a necessary SEO tool that’s simply too good to pass up. However the question still remains, how can Backlinks energizer help you with your link building efforts? How can Back Links energizer help you make sure that your links aren’t actually missing out on the indexing process?
Steve Aylor’s Backlink Energizer – does it actually work?
Backlink energizer was designed by its creator Steve Aylor to serve as an automatic and efficient approach for making sure that most of your links are actually going through the indexing process. At this point, you may be wondering how it actually does this. Simply put, Back link energizes achieves this by making best of submissions in RSS article feeds for WordPress as well as other Web 2.0 websites such as Multiply and BlogSpot. It is also applicable for personally hosed websites.
With Backlink Energizer, your links are embedded with your RSS feeds encouraging search engine algorithms to assess your links as they go over the contents of your website. Such a process significantly enhances the quality of your links as it makes each of your links more likely to go through the indexing process.
Setting up Backlinks Energizer can be described as a fast and straightforward process. Step by step instructions are provided to assist you in getting everything up and running. Unlike a number of other backlink tools available on the market, you don’t have to make any additional purchases or acquire other tools in order to make best use of it.
Having mentioned the great things that can be said about Back Links Energizer, it does have a few downsides though. First off, a lot of people will likely find it hard to create the Web 2.0 websites and profile links required. The time and effort you’ve invested in the process though is sure to pay off considering that Backlink Energizer is a fully automated tool once you manage to get everything up and running.
Backlinks Energizer offers a convenient and automated approach to making sure that you are actually producing the best possible results out of your link building efforts. Steer clear of the possibility of wasting your time and money in setting up links that will never get you anywhere. Maximize results and get most of your links indexed effectively with the help of Steve Aylor and his Backlink Energizer!
Forging Connections for an Effective Link Building Strategy
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Link Building – What are you doing wrong?
Struggling to find any degree of success with your link building efforts? Chances are, your efforts at building links are probably stuck at these three classical steps:
- Seeking out relevant websites where you could place your link
- Locate webmaster’s contact information
- Ask for a link (bluntly ask for it, offer a trade, and perhaps beg?)
Many internet marketers often find their methodologies summed up by the steps mentioned above. If you are not seeing much success in your link building strategy, then it’s probably because you don’t see the fact that link creation is actually all about connections and developing relations. Think about it – if you’re asking somebody on a date for the first time, is it proper for you to ask for something intimate right away? Well that particular metaphor may be drawing us way off topic but pretty much, the same thing can be said about link creation. Many internet marketers often settle for sending out as much link request as they can with no thought about forging actual connections which often lead to slow conversion rates and frustrating results.
Forging relations for effective link building
It would certainly be in your best interest to look at link building as a process of forging actual connections. Shift your focus from merely finding links to finding people with sites on the same niche market as yours. These people can be social networkers, journalists, forum members or avid bloggers. Take the time to look up whatever contributions they’ve made online and casually engage them through blog comments, forums, emails or social media like twitter without asking for anything. Take the time to get to know these people online, this will enable you to create content that is useful and relevant for them. Casually present the content to them over twitter, e-mail or whatever medium that seems best to you. If it’s something they really want or need then they will surely appreciate it and are more likely to link themselves to it.
Now it may seem like more trouble that its worth but incorporating this mindset on your link building process presents several significant advantages. One of the most significant advantages is the fact that building links this way enables you to forge deep connections with other people which can be an invaluable leverage to your web marketing efforts through social sharing, promotion from influential people and branding. It also makes for a higher conversion rate and ROI for each successful contact. More importantly, doing all these things will help you garner a stellar reputation and respect from the online community simply because you are creating content that addresses a need unlike others who are only dishing out self-serving content for their link building needs.
Link Building Blunders
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How not to build links – link building blunders
Having trouble finding any degree of success in your link building efforts? Links are considered the lifeblood of any online business and rightly so, because SEO links practically bring website the traffic it needs to seek out clients and generate profits. No traffic means zero opportunities for your website to generate sales. This makes the process of building links an utmost necessity regardless of whatever business you are running online. Unfortunately, link building is also a tedious and complex subject to tackle. Considering its significance, a lot of internet marketers and website owners are always looking for tips and insights on how to effectively build or purchase links. How ironic then that a lot of them often approach the subject the wrong way. Knowing some of the most common blunders in building SEO links will certainly help you improve the quality of your backlinks and make the most out of your search engine optimization efforts.
Some of the most common mistakes in link building
Wondering what you could be doing wrong in building links? People often overlook several blunders that they commit which significantly hampers the effectiveness of your efforts. Here are some notable examples of such blunders and how it could actually prove detrimental to the success of your online business.
First of all, people are often impatient when it comes to link building and attempt to multiply the number of links they have several folds in a short period of time. This may seem like a good idea but it’s actually not when quickly increasing your backlinks can actually result to your website being tagged as unnatural and penalized for attempting to manipulate page ranks. It would be best to invest in a fairly slow but natural pace in creating links in order to steer clear of such predicaments.
People also often make the mistake of using the same anchor text for all of their incoming links. Regardless of how many incoming links you have, it won’t do you any good if you are not diversifying your anchor texts. This will make your link profile look unnatural in the eyes of major search engines preventing you attaining high search engine rankings.
Speaking of incoming links another common blunder for building links that people often run into is to focus all of their incoming links only on specific pages of their website. For instance, people may have hundreds of inbound links for their home page but none for the other pages of their site. This doesn’t look very natural at all and again, it may restrict your site from having the slightest chances of attaining a high search engine ranking.
Last but not least, people often look for the easiest and most convenient solutions in their needs for SEO links. Leveraging forums is certainly one of the simple means for securing paid backlinks. Posting on forums bluntly asking for links is a fairly common practice. Unfortunately, such actions create a written record about your actions which search engines can sniff out as proof of offenses like search engine manipulation.
Now these are but a few of the mistakes people often commit in building links for their SEO campaign. There are certainly a lot more out there and educating yourself about such blunders is certainly a great way to start improving your link building efforts and in the process, maximize your chances at building quality and effective links for your online business.
Selecting the Best Anchor Text for Inbound Links
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Inbound links and anchor text
Wouldn’t it be great if you can choose your best keyword phrase and just use it as the anchor text for all your inbound links? A decade ago, this was certainly possible and was a very effective technique in those days. This is certainly no longer the case in the present especially when online businesses need to rank high in various several keyword phrases these days just to remain competitive. This begs the question though, how do you select the best anchor text for new incoming links and how do you make it appear natural (even if it isn’t) in the eyes of major search engines? Read on for some insights on how to choose that all important anchor text and some important factors to consider when you start acquiring incoming backlinks for your website.
Insights for choosing the right anchor text for your incoming links
Before we tackle any tips about choosing the right anchor text for your inbound links it would be best to clarify what an anchor text is. An anchor text basically pertains to the text representing a particular link structure. The text is usually taken from keywords that are relevant to the website that it actually links to. Major search engines will give your website a significant boost whenever online users make a search for that particular keyword. Of course you’ll have to employ other effective SEO strategies to compete for that particular keyword except if it’s one that doesn’t involve much competition.
Always make an effort to diversify the anchor text you use for your incoming links. This is of the utmost importance especially if you are using paid links for your link building campaign. Implementing variety in your anchor text can help your link profile look clean and natural as possible. On the other hand, if you go about assigning the same anchor text for the hundreds of backlinks you’ve bought you’re just clearly asking for trouble because there’s nothing natural about all that. You’re just putting yourself at the cross hairs of search engine algorithms looking to penalize those who are buying links in their SEO campaign.
Aside from implementing diversity in the anchor text of your inbound links, people should also sure that the keywords you use for your anchor text possess any relevance to the web page that it actually links to. This is to avoid being flagged for a serious offense called “Google Bombing” which is basically an attempt to make a webpage rank for an anchor text that doesn’t bear any relevance to it.
Anchor texts for your incoming links are all important aspects of your SEO efforts especially if you are investing in paid links. Considering all of the insights and factors mentioned earlier and diversifying your anchor text for inbound links will certainly benefit your backlinks campaign and help you build a clean and natural link profile in the eyes of major search engines.
SEO Tips for Better Website Traffic
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Struggling with website traffic?
The trouble with people struggling with website traffic is that they are often impatient and always rushing for results which can lead to costly mistakes and loss of time and profit. The foundation of any SEO strategy for website traffic is extensive research which demands among other things, intelligent calculations and a great deal of patience.
Some of the most crucial aspect of search engine optimization lies on extensive keyword research. Many internet marketers often overlook its significance which is rather unfortunate since it’s crucial enough to mean the difference between failure and success in the SEO business. One should take the time to look up the most relevant and popular keywords to use in their niche market. There are a variety of tools that you can use for this purpose and ensure your success in increasing site traffic. This includes the Google Keyword Tool, Insight and Suggestions which you can all freely use in looking up the best and most popular keywords for website traffic.
Enhancing Website Traffic
Aside from keyword research, content writing with search engine optimization can also go a long way in getting your online business all the web traffic it needs. Online users appreciate content that is useful and interesting to them. However, none of that will matter if online users can’t even see your content due to lack of focus on SEO. In addition to having the best and most popular keywords for your niche market, one should publish content with the correct keyword density which should be around 1.5 to 3 percent although internet marketers tend to disagree on this subject.
Web page optimizations also play a crucial role in website traffic. This is because search engines only see the HTML aspect of your website. Thus it has to be optimized efficiently and effectively to attract search engine crawlers and gain the favor of major search engines which will certainly help you in your efforts at generating substantial web traffic. Proper web page optimizations involves among other things making use of your SEO keywords in the description, title, keyword tags and headings.
The Need to Diversify Sources of Website Traffic
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Why diversify your sources of website traffic?
One of the most important things one ought to know about search engine optimization and website traffic is that its sources are all subject to changes with adverse effects that are beyond our control. A very good example is the “Farmer Panda” update which unintentionally brought web traffic to halt for hundreds of frustrated internet marketers and website owners. Unfortunately, there are a lot of possible problems that could arise which may be due to our actions, the actions of our competitors or search engines making updates on their algorithms. Think of it this way – if you are focusing on one source of site traffic alone then you are basically betting everything you have on one horse. Why put all of your eggs in one basket? Many people often overlook possible fluctuations and vulnerabilities which can adversely affect a particular SEO traffic source. Thus it is certainly a good idea for anyone engaged in search engine optimization to invest in several sources of website traffic.
Advantages of investing in diverse sources for your website traffic
Diversifying your sources of web traffic also presents several key advantages that will further benefit anyone’s efforts at search engine optimization. First off, it is a known fact that major search engines favor websites that naturally draw in site traffic from various sources like link building and social media. Investing in diverse sources of site traffic in your search engine optimization also allows you to explore the potentials inherent in a specific source of SEO traffic. More importantly, there is no such thing as a completely stable and safe source of SEO traffic. Thus adding diversity in your portfolio for traffic sources certainly minimizes the risk. Any obstacle you encounter concerning a specific source of website traffic is less likely to yield any devastating effects on the profitability of your online business. If you are completely depending on Google as your source for website traffic, any changes or updates that they make in the future may possibly affect the performance of your online business and leave you dead in the water!
Twitter and Its Effects on SEO Rankings
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Leveraging your SEO rankings with Twitter
Most people aren’t even aware of the fact that social media programs like Twitter can actually be used effectively to boost one’s SEO rankings. The existence of such social media programs had brought significant changes in the way people do search engine optimization. You won’t find an online company or business these days that possess a strong presence on the internet without tweets connected to their site. Many people engaged in this line of business focus much on link building and often overlook the leverage that social media programs can offer. Twitter is certainly a good example of that.
Many people engaged in the SEO business are unaware of the fact that top search engines like Goggle have informed the industry of the significance of social media signals as a significant factor in search engine rankings. Google in particular has confirmed that they do use it as a signal in news and organic rankings making it an invaluable leverage in every internet marketer or website owner’s search engine optimization efforts. This begs the question though, how exactly does tweets affect search engine optimization rankings?
How Twitter influences search engine ranking
Simply put Twitter and possibly other forms of social media influences SEO and link building by expediting the indexing process in article submissions. Search engines are clearly making use of such social media signals to discover new website content. Tweets about new articles for instance are getting indexed and discovered quicker according to recent case studies administered by SEO experts in the industry. In conclusion, major search engines like Google are making use of Twitter feeds to supplement their indexing process and are using such factors for ranking purposes. The number of tweets and the reputability of the Twitter accounts involved are also found to be significant factors that any internet marketer looking to leverage their efforts with social media programs ought to consider. Articles or web content that were tweeted only once are found to be less effective at ranking higher than those that were tweeted several times by influential accounts.
Tips for leveraging your SEO efforts with Twitter
Considering the factor mentioned earlier, one should always post their links on Twitter after publishing articles or any other type of web content. A lot of people tend to overlook this and miss out on all the leverage that today’s social media programs can offer in their search engine optimization and link building efforts.
Strive to have at least 2 or 3 tweets on the links you’ve posted from some of the most influential people you happen to have on your account. This will certainly help bump up link rankings especially when the tweets are coming from a respected Twitter account which is often retweeted several times greatly improving your URL’s chances of ranking higher.
All About Buying Links
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Are you buying links?
Are you wondering if buying links as a part of your link building campaign is really a good idea? Without a doubt, natural links are certainly a lot better than buying backlinks since major search engines like Google are known to be impartial to natural link building methods like quality content and link baiting. However it certainly a good idea to throw in a couple of paid links into your link building strategies.
Now one of the significant benefits of investing in paid links is that you are able to choose not only which high PR and relevant websites to use but the actual anchor text for your links as well. This is something that’s simply not possible when naturally building links because you can’t specify with any real certainly which websites are going to link up with and what anchor text they are actually going to use. A lot of people in the SEO industry would argue that paid backlinks is a bad idea and although it’s fairly hard to convince people about the merits of buying links, its effectiveness remains to be an undeniable reality as long it is done correctly!
Insights on properly buying links
It’s no secret that Google and other major search engines don’t take too kindly about the subject of buying backlinks. However, even with their algorithms, it is clear that search engines are finding it hard to distinguish paid links from the natural ones. People that do get caught backlinks are often extremely lazy and this is actually where most of the problem lies. These people often hate investing any real time or effort in coming up with engaging and interesting content for natural link building methods. Instead, they spend a lot of money buying links and just stop there. If this sounds a lot like you then you are clearly painting yourself as a target for the major search engines.
Effectively purchasing links basically revolves around steering clear of patterns. If your strategy for building links solely relies on paid services then you are subjecting yourself to a certain predictable pattern which can be sniffed up by search engine algorithms resulting to devastating penalties. Buying links isn’t a bad idea at all if you keep your link profile looking clean and devoid of any conspicuous patterns that can be traced back to the backlinks you’ve purchased. Buying several backlinks and mixing them up with a lot of natural ones will effectively conceal them from search engine algorithms designed to pick up paid backlinks. Without the benefit of a consistent and natural link building strategy, the links you’ve purchased are sure to stick out like a sore thumb!
Igotlink is a quality backlinking service that doesnt just palm you off with hundreds (or thousands of useless links). using Igotlink.com is seamles and they make great quality links improving rankings by the day! I will definitely keep using this service until Im number 1 for all my keywords! I feel relieved I have a trustworthy and affordable resource to help me quickly improve my google rankings. -Lauren Mickan
Less than two weeks after purchasing a linkwheel package from igotlink, one of my sites jumped to the first page of Google for it's four main keywords and exploded it's traffic! IGotLink is a fast and friendly service that works.
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Brenton Ford